Planning For Fall

I can hear it now. "What are you talking about? Didn't summer just get here?" That is true, but as business owners we have to think and plan 2 to 3 months ahead.

It will soon be time for school to start. Even though a year officially begins in January, for families the year begins with the start of school. And for the next nine months their lives will focus on what the children are doing. Here are some ideas to help you place your business promotions where your customers are focused.

1. When school begins, parents are looking for other types of classes for their children - music, dance, karate, etc.

2. Many will also be looking for tutoring classes to help their kids succeed in school.

3. If you haven't already, plan your end of summer / beginning of fall sale. You need to clear out summer to make room for the Holidays.

4. Think about planning a fall event around Halloween. You can do this on your own, but it is it is more fun (and successful) if it can be sponsored by your shopping center. (A fall event can also be planned around a local football team.)