A Competitive Edge

Are you looking for a way to increase your competitive advantage? Would strong community presence help your bottom line? Let's consider some interesting statistics from a recent survey.

·92% have a stronger positive image of companies who support a cause they care about

·78% agree that cause marketing should be standard business practice

·66% report having greater rust in those companies aligned with a social issue

·84% report they would likely switch brands, retailer, or service providers to one associated with a good cause when price and quality are equal

These findings strongly support the idea that your business can prosper by doing 'good' in the community you serve.

2004 Cone Corporate Citizenship Study